LIL’ LIBROS | PUBLISHING HOUSE | Lead Graphic Designer
October 2017 - present | (full-time)
• Marketed collateral creation, advertising, catalogs, media kits, presentations, website oversight, creation/scheduling of newsletters, and style guide maintenance company-wide.
• Managed 800+ graphic design projects for product launches, sales, events, virtual readings, and holiday promotions, driving a significant 370% increase in social media followers and an impressive 950% growth in newsletter subscribers.
• Spearheaded the design of an interactive e-commerce website featuring a blog, activity portal, and a dedicated page for booking in-house talent, resulting in a 61% surge in customer engagement and improved SEO analytics.
• Orchestrated a successful holiday campaign, delivering a 39% average revenue upsurge and heightened social media interaction among a 215k follower audience.

AKASH WINERY & VINEYARDS | WINERY | Creative Director
June 2016 - present | (part-time)
• Advised on design and architectural decisions to maintain brand consistency across all platforms.
• Defined brand identity and managed 400+ graphic design projects (campaigns, signage, menus, apparel, website) for various product launches, events, and festivals.
• Orchestrated website functionalities for wine sales, club sign-ups, job applications, and venue rentals.
• Crafted captivating, contemporary label artwork for 100+ bottles across two award-winning wine collections, collaborating closely with winery owner, winemaker, and printing facilities.

SALVIES WHO LUNCH | NON-PROFIT | Graphic Designer
January 2018 - December 2023 | (part-time)
• Crafted marketing materials, managed event presentations, and oversaw the organization's website. Collaborated with the founder/president to create on-brand event marketing campaigns aligned with the non-profit's mission.
• Developed compelling sponsorship packages, securing partnerships with major brands such as AltaMed, NBC, Macy's, Telemundo, Mattel, and Los Angeles Times, resulting in significant contributions for events and programs.
• Established the visual brand identity and completed 250+ graphic design projects for print (brochures, signage, backdrops, apparel) and web (landing pages, custom QR codes, campaigns, newsletters), engaging a social media following of 19.5k.

CRAWFORD GROUP (STAY STUDIO) | DESIGN FIRM | Lead Designer & Project Manager
June 2016 - December 2017
• Led branding initiatives and created designs for 30+ local businesses, managing website development, supervising a team of creatives, and ensuring adherence to style guidelines within client organizations.
• Managed clientele like The City of Downey, City of Downey, Downey Unified School District, The Downey Patriot, and The Downey Foundation for Educational Opportunities.
• Contributed to the curation of artwork across four floors of PIH Hospital in Downey.

DOWNEY ART VIBE (STAY GALLERY) | NON-PROFIT ART GALLERY | Art Director
May 2013 - December 2017
• Directed monthly exhibitions, managed diverse programs under the Stay Young Initiative umbrella (art classes, field trips, music shows,internships), and supervised rental operations of the creative space.
• Executed 250+ graphic design projects (branding, campaigns, marketing, apparel) for various events, exhibits, and programs.
• Mentored a group of local high school interns in running gallery operations, training them to update the gallery website, design newsletters, and organize their own events.
• Monitored Stay Gallery's financial health to ensure all events remained within budget.